Support Hillman Community Radio
Underwriting Guidelines and Agreement
Hillman Community Radio uses volunteers and fund-raising to operate
the station. We are listener supported and depend on you to keep us
on the air. We provide local content including sporting events,
plays, music, meetings and other community-oriented programming. It
is imperative that we raise funds each year in order to keep
bringing local residents the information that they need and desire!
Expenditures include general operations, rent, phones, electric,
music copyright, office supplies, equipment and equipment upgrades,
and general personnel.
We welcome and appreciate any and all donations to keep our station
running! Please send donations to the following address:
Hillman Community Radio
PO Box 256
Hillman MI 49746
Remember donations can be more than just cash! Donations of office space
or just your time would be appreciated!
Grants are a major portion of our revenue. Grants are pursued for
general operations and for specific programming. If you wish to assist
with our grant-seeking activities, please contact us at:
Fundraiser & Underwriting
On-air fundraisers are held twice a year. Please listen for these events
and donate. Even a little helps!
Get your business or organization name out on the airwaves! We are
seeking sponsors for our programs. If you would like your business or
organization to become a program sponsor, please contact us at
HILLMAN COMMUNITY RADIO
Hello Hillman and Surrounding Area!
We are glad to see you are exploring the possibility of
underwriting Hillman Community Radio 103.5 WXHR-LP FM. This
information is designed to show how you or your business and our
radio station can both benefit. Please take your time and read
the information below. Feel free to direct any questions to our
staff, ready to serve you at: 989-742-2782
The Federal Communications Commission (FCC)
allows businesses to underwrite or fund programs on stations
like WXHR-LP FM, but it does not allow commercial advertising.
WXHR-LP FM, also known as Hillman Community Radio, depends on
underwriting donations from businesses like yours and
individuals to defray operating costs, as well as equipment
purchases and repairs. Unlike many other non-commercial
stations, we do not receive funding from state or federal
Underwriting is highly similar to commercial
advertising, but differs in a few very important areas. The FCC
forbids announcements that issue a "call to action." This means
statements like "stop in, shop here, call, call now, limited
time only, mention WXHR-LP FM," are not allowed. Underwriter
announcements also may not contain "qualitative words."
Qualitative words such as largest selection, newest model, best
in town, finest selection and state of the art are prohibited.
Finally, announcements may not mention or give reference to
"prices." References such as free, sale, discount, clearance,
reduced, going out of business sale, and liquidation, are
prohibited by the FCC.
Underwriting announcements on WXHR-LP
FM are required to follow all FCC regulations.
Enhanced Underwriting Announcements:
• identify but do not
• do not call to action.
• use value neutral language.
• do not mention prices.
• can be produced in 10 to 30 second pre-recorded announcements.
Enhanced Underwriting Announcements on WXHR-LP FM are recorded
by our production staff. Underwriting announcements that are not
recorded by WXHR-LP FM are not accepted. WXHR-LP actuates final
editorial control over each underwriting announcement.
Announcements may include information which identifies but does
not promote the underwriter including:
• the name of the
• the underwriter's products and/or services.
• the underwriter's corporate slogan (as long as it is not a
promotional statement, like "Get Met, It Pays")
• the location of the underwriter's business.
• the underwriter's telephone number, website, and email address
Enhanced Underwriting Announcements on WXHR-LP 103.5 FM may
• be a commercial.
• include a call to action.
• use qualitative language.
• mention any prices.
• endorse a product or service.
(Some examples of announcement
text are included to inform the business or individual.)
Why your business should underwrite WXHR Hillman Community
Your support of non-commercial radio is vital to
maintaining the quality of programming and services you and
other listeners in the Hillman area need from 103.5 FM, WXHR-LP
How can underwriting benefit your business?
underwriting is not commercial advertising, it can provide your
firm with some of the same benefits plus some that commercial
advertising can't offer. Research indicates that Low Power
community radio can be an excellent public relations tool.
Listeners have a positive image of companies that support Low
Power radio and report their purchasing decisions are influenced
by such underwriting support.
Target and reach a select
Because of the wide variety of programming done
on WXHR Hillman Community Radio, the listeners are a diversified
group of people who share many common interest and life styles.
WXHR-LP FM provides programs for groups ranging from most all
ages, many of these age groups have been abandoned by commercial
stations. Senior citizens have above-average disposable incomes.
They support businesses that support them.
Kids and college
students are still establishing their purchasing patterns. WXHR-LP
FM can help you reach all of those audiences.
your community concern.
Your support of WXHR-LP FM shows
you are interested in contributing to the quality of life in
Hillman and surrounding area.
Expand awareness of your name
Business awareness is expanded every time
your mentioned on WXHR-LP 103.5 FM. The best thing, with the
diverse programming on 103.5 Hillman Community Radio you will
reach many types of listeners due to multiple formats.
Expand your businesses image.
Your image is enhanced by
your association with non-commercial community radio. You will
be joining other fine businesses that support our quality radio
WXHR-LP 103.5 FM is a
non-profit, non-commercial, radio station. We are a 501 (C3)
corporation. Any contribution is tax deductible. Consult your
Increase your opportunities for your business
or personal name!
Advertise your association with WXHR-LP
FM, the Hillman areas first Low Power FM radio station, in other
media (newspapers, internet, etc.) Advertising that your
business is the sponsor of one of the many popular programs on
WXHR-LP FM, or a station event, is an excellent way to increase
the public's awareness of your business. It is a strong
statement about your company's contribution to our community's
The following are examples of permitted and
prohibited underwriting announcements for your reference:
PROHIBITED ANNOUNCEMENTS: "Portions of the broadcast day
on WXHR-LP FM are underwritten by Speedy Lube, where you can now
get a 10-point oil change and lube for the unbelievably low
price of just $12.99. So come on down to 115 Main Street for
fast, reliable service and a free gift."
ANNOUNCEMENT: "This portion of WXHR-LP FM's broadcast day is
underwritten by Speedy Lube, located at 115 Main Street in
Hillman. Speedy Lube provides oil changes using Quaker state
lubricants, tune-ups, and other minor vehicle maintenance
services. Our thanks to Speedy Lube of Hillman. 989-742-xxxx.
ANALYSIS: The first text mentions price and contains two
calls to action. It contains statements which include
qualitative statements. The second text identifies the sponsor,
the sponsor's address, telephone number, product line, and
establishes a relationship to the program. The second text is
permitted by the FCC.
RULES TO FOLLOW:
Underwriting announcements are not to exceed 30 seconds.
Casinos, Lotteries pay to win
Underwriting by these as gambling activity or lotteries or any
activity which violates State and/or Federal statutes is not
Legal Alcoholic Beverages
Underwriting by distributors or processors of alcoholic
beverages and distilled spirits, including wine, are permitted
provided there is no exclusion by any State or Federal statute.
However, announcements may not describe products and must be
written and presented in a prudent manner.
Entities, Affiliated Organizations
Religious groups, churches and/or affiliated groups may provide
underwriting. Care must be exercised in that not all beliefs are
shared by everyone and any view should be presented in a
moderating and non-provoking manner. Underwriting messages and
program content should be presented (admittedly subjective) in a
way that would not be unacceptable to those who may not
necessarily share those views. A language which is proselytizing
or which creates distinctions between different religions is not
Governments, Governmental Agencies or Branches
Underwriting by politically driven or policy-oriented
governments, or by individuals employed by governments, will not
be accepted. However, underwriting by government funded
organizations and/or agencies which promote public education,
tourism or commerce will be excepted.
Groups of Advocacy
Under certain circumstances and under appropriate conditions,
underwriting may be accepted. This will be reviewed on a case by
case basis with a test of a 'reasonable listener standard'
applied. This is presumed to be an activity by an organization
or group which seeks to influence elements of public concern
either by or through the legislative process. Announcements
expressing an opinion on publicly known controversial matters
may be rejected.
Final Editorial Control and Responsibility
This radio station, acting in respect of the terms of its
license, maintains and actuates final editorial control over all
programming and is likewise held accountable by the FCC. Every
effort will be made to conform to existing FCC guidelines. For
more information, go to the web at
WXHR-LP 103.5 PROFILE
Hillman Community Radio
is a non-profit, non-commercial low power FM radio station that
will provide diverse radio programming that is of interest to
Hillman and the surrounding area. That includes public events,
school events, news about the local and regional area, any
programming that may interest the greater Hillman area.
Hillman Community Radio is a 100 watt LPFM station that can
broadcast to the Hillman area. In the future, Hillman Community
Radio will also stream some programming so that anyone in the
world that may be interested in Hillman, or has a connection to
the area, can listen to the broadcast online.
interested persons to get involved with Hillman Community Radio
and help provide the diverse programming that Hillman and the
surrounding area are interested in!